Monitise Goes to Asia Pac
Monitise UK has inked a deal to bring it’s ATM network based mobile banking product to Asia. The joint venture is funded by First Eastern Bank, whose Chairman Victor Chu made a big splash in 2007 by joining up with Richard Branson in a take over of troubled UK bank, Northern Rock.
In more populous countries where smartphone proportions will be challenged by large low income segments, the Monitise product approach, simple UI and functionality which translates well to feature phones with small screens, could be a big winner.
Monitise to take mobile banking to Asia Pac