Who’s Driving Mobile Payments? (Hint: Some Are Barely Old Enough to Drive) (via GigaOM)
Millenials are proving to be the demographic segment that will drive mobile payments…in research. I’m not disagreeing with the findings here, but let’s keep an eye on some key personas that could find mobile payments to be of interest, because it solves real-life problems.
Small businesses are at the top of my list here. Mobile payments and invoicing should be top of mind for business that collect revenue onsite via checks on delivery, cash or costly remote card processing solutions if they take cards at all. Mobile payments also gives the ability for partial payments on completion of a project or after inspection of completed work. These behaviors do not exist yet, but I’m sure there are many a home-delivery company who would like to collect payments through their field agents.