Square CEO Blasts VeriFone over Mobile Payment Security Allegations Mobile Marketing Watch
The developing over war of words Jack Dorsey and Doug Bergeron is a troubling move. Strategically, it costs Verifone nothing to suggest the risk. It’s also a problem that can only be solved by Square implementing costly end-to-end encryption.
If they choose to employ a marketing strategy of superior security in mobile, that can be a meaningful position in the market similar to the way Verizon is the serious man’s wireless network no matter what AT&T, Sprint or T-Mobile do.